In late 1968, two lifelong friends--cousins--decided they'd build a line of costume jewelry based on the pieces you'd find in Grandma's jewelry box. But there were two big problems with the idea: They didn't know how to make jewelry, and they had no money to fund a business. Self-confidence and belief won out over the obstacles, and the two created a design house known today by costume jewelry lovers around the world: The 1928 Jewelry Company.
People began to collect 1928 Jewelry as soon as it appeared on department store counters back in the early '70s, and they continue collecting it to this day. Making It 1928 is the story of how two guys with big dreams cleverly crafted a timeless fashion brand that lasted through decades of style trends, making ladies feel beautiful for over 50 years.
This book is important for collectors but even more so for young designers who want to know what is required to build a brand and bring it to market. Artisan jewelry makers will also learn about what it takes to do what 1928 did on a smaller scale. I don't think there is any book out there quite like this one. You'll learn things you would probably only know if you worked at 1928 Jewelry!
163 pages and over 120 color photos to document the 1928 journey, as well as highlights from the B'sue by 1928 components line.
You will receive your book in a separate shipment from Burbank, CA (1928 Jewelry offices) by drop-shipment. They'll send it to you by media mail, and you will receive it in about ten days. Mr. Bernie will sign it for you!
