In late 1968, two lifelong friends--cousins--decided they'd build a line of costume jewelry based on the pieces you'd find in Grandma's jewelry box. But there were two big problems with the idea: They didn't know how to make jewelry and they had no money to fund a business. Self-confidence and belief won out over the obstacles, and the two created a design house known today by costume jewelry lovers around the world: The 1928 Jewelry Company.
People began to collect 1928 Jewelry as soon as it appeared on department store counters back in the early '70s, and they continue collecting it to this day. Making It 1928 is the story of how two guys with big dreams cleverly crafted a timeless fashion brand that lasted through decades of style trends, making ladies feel beautiful for over 50 years.
This book is important for collectors but even more so for young designers who want to know what is required to build a brand and bring it to the market. Artisan jewelry makers will also learn about what it takes to do what 1928 did, successfully and on a smaller scale. ***COUPONS must not be submitted for the purchase of this item.***
163 pages and over 120 color photos to document the 1928 journey, as well as highlights from the B'sue by 1928 components line.
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Making It 1928 Book: The Story Of The 1928 Jewelry Company EPUB